By now you know that the following Meta Tags are not only a good idea, but down right critical.


But what about the other tags that many SEO consultants recommend.


I have seen businesses pay $200/month to be told that they need to have the above three tags added to each page.

In this post I wanted to share with you my findings after hours research on the subject of relevant Meta Tags. Let's get started.

Revisit After
The interesting thing about this tag is that there has never been any evidence that it worked to begin with. People simply assumed that since the tag exists that it is used. The concept is this that you can tell the search engines when to revisit your site. However, most modern search engines determine their own schedule for visiting your site depending on your website's relevance. This tag will have no effect.

Robot
The Robot Meta Tag was designed to keep search engines from indexing content and not to get them to come to your website. The default behavior of search engines is to index and follow all content. This tag will have no effect.

Rating
The rating tag is designed to tell search engines and browsers who the audience for that page are. Another possible example is "Safe for kids". This should not make a difference in your client's websites. This tag will have no effect on your client's search engine ranking.

The Bottom Line
The bottom line is that current, relavent content is more important than tyring to game this system with unneccessary meta tags. Encourage your client's to adobt websites with content management systems (CMS), and encourage them to update their site on a regular basis. This is the most effective way to improve search engine ranking.