Every Alighten web site is coded with Search Engine Optimization (SEO) in mind. If you would like to learn more about SEO visit The Search Engine Optimization Big List.

Fresh Content - Because Alighten provides your clients with a WYSIWYG content management system (CMS), designers, copy editors, and marketing professionals can quickly update the web site content. Keeping web site content fresh is a top way

Friendly URLs – A CMS web site lets you define your own aliases to appear in the address bar. This not only makes it easy for end-user to remember a certain URL, but also results in much better search-engine indexing.

Metadata Keywords – With a simple easy to use CMS system, you can tag your content with metadata and use metadata keywords to describe web site content and make it easy to retrieve and reuse. Keywords are also used by browsers or search engines to categorize and rank a page for improved search engine optimization.

Web 2.0 is not just a buzzword. Web 2.0 is not just large fonts and rounded corners. Web 2.0 is an overall strategy of usability that has become the standard for developing modern web sites. Alighten can work with your designs to incorporate the most critical aspects of Web 2.0 in your client's web site. 

Site design - While Web 2.0 is not just a design style, it does start with solid design. Alighten will take your Web 2.0 site design and turn it into a Web 2.0 site.

Separation of concerns - Alighten builds all web sites with isolated layers of concern. This is fancy way of saying we place only HTML markup on page, we style every web site with CSS style sheets, and we isolate the JavaScript in script files.

Progressive enhancement - In the past web site programmers have worked to build great web sites for modern browsers and then worked backwards to find and fix the flaws in older browsers and users with varying levels of browser support. Alighten starts with a simple content first approach and adds the desired level of features as designers request them. We feel that this allows are web sites to work on more browsers at a lower cost to the graphic designer.

Alighten offers many features that fall under the category Ajax. We can add Ajax to features to improve the user experience as well to perform critical business tasks.

Ajax or asynchronous JavaScript and XML is a broad term used to describe many of the dynamic features that end users have come to associate with Web 2.0. While traditionally it was required that you request data from a server and receive an XML response in order to be called Ajax, it now refers to many dynamic JavaScript events. Alighten continually researches, and has access to, the best Ajax tools available. We can work with you to develop the perfect Ajax feature for your client's web site.

Alighten codes every web site for maximum crosser browser support. Below is a chart of the browser support that is included with every web site.

	6.0+	1.5+	8.0+	9.0+	3.0+
		1.5+	8.0+	9.0+	2.0+

Additional browser support is available. Mobile browser support is also available.

Alighten will set up a new hosting account for your web site or work with your existing hosting company. Alighten recommends Webhost4life for hosting the advanced ASP.Net web sites that we code. However, if you would like to use a different web host, we will coordinate with them to ensure that all of the necessary features are available for the content management system (CMS), Ajax features and web services that your client's web site.

Alighten will deploy and troubleshoot your client's web site to ensure that it is working perfectly.

If your client's web site does not require a CMS system, any Window/Linux/Unix web host will suffice. However, we recommend a thorough review of your client's hosting plan to be sure that it meets the needs of your design.

If you would like to review the features available with each Webhost4life hosting plan please review the Webhost4life hosting features.

As part of our dedication to web standards, Alighten programs all web sites by converting your designs into tableless HTML and CSS. Tableless HTML offers your clients the most flexibility in design. CSS allows you to separate your content from the presentation. This separation of concerns makes changes to the web site less expensive and makes your web site viewable on more devices. Seperation of concerns is one of the pillars of Web 2.0 web site programming.

If your client's web site is to be deployed with a content management system (CMS), tables can be added for displaying tabular data through the WYSIWYG content editor. Alighten programs each web site for the optimal client efficiency.

Alighten works with web standards in mind on every web site. However, often we have graphic designers who would like a feature that does not fit within the current standards. That is OK too. At Alighten we feel that there is real value in having a standards compliant web site. However, we understand that the needs of the client can, and should, override the standard in certain situations. Alighten will work with you to determine how best to incorporate standards into your web site design.

Standards make your client's web site more likely to be forward compatible as new technologies emerge, easier to maintain, and more search engine friendly.

Alighten will submit your client's web site to Google, Yahoo, Microsoft Live, and DMOZ search engines. Submitting the web site to search engines is required in order to expand it's reach and decrease the time to return on investment (ROI).

Alighten web sites coded with a content management system (CMS) have a built in XML sitemap (previously know as Google Sitemaps) generator. This allows your client to easily resubmit the web site changes to Google and other search engines and can improve search engine rankings.

Alighten will configure Google Analytics to work with your client's web site. Google Analytics is a free web site hit counter and much more. Google Analytics tracks visitors by page, location, search engine, key words, and date, and provides easy to read graphs to help you understand your web site performance.
Learn more about Google Analytics features...

If your client has a Google AdWords account, Google Analytics can integrate their web site statistics with their paid advertising campaigns. This allows your clients to easily track the return on investment (ROI) of their advertising campaigns.

Alighten pricing is straight forward. We price each project based on the number of templates, themes, pages, JavaScript features, server side features, and database modules. We have created a pricing guide to help graphic designers better understand what each of these features are and how they will effect the price of your client's web site.

If you would like to get a price for your project, you can get a quote now.