The SEO big list - Alighten, advanced contract website programming for graphic designers

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The SEO big list

The search engine optimization (SEO) big list is an ever changing list of SEO techniques and tips. The SEO big list was designed as a reference for graphic designers who want to speak frankly with their clients on the subject of SEO. There are no magic bullets in SEO. While there are certainly professionals in SEO, if someone promises you a guaranteed search engine ranking, be skeptical. SEO involves hard work on the part of you and your client to ensure that your client's web site is maximizing its return on investment. Alighten's goal with SEO is provide you with all of the tools to reach your search engine ranking goals. If you have an SEO tip, we encourage your to share your SEO tip with us. Alighten will add your suggestion to the SEO big list.

Relevant Content

Produce great relevant content. Their are a number of reasons that this will benefit your search engine ranking. Content will encourage others to link to your site. Adding content tells search engines that you are updating your site and you may increase your ranking by having a web site that is up to date.

Design for Visitors

Designing for visitors means that you are actively trying to keep your visitors interested in your site. Visitors that are interested in your site are more likely to link to your site.

Keyword Links

Links to other pages on your web site should contain relevant keywords. Notice the difference between these two links.

Incorrect
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Correct
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Limit Flash and PDF Content

Everyone has to use Flash and PDF content at some point. Wait...no you don't. Stay away from Flash and PDF content. While some modern search engines can index the content, the effectiveness of indexing large quantities of Flash and PDF content is suspect. PDF content should always open in a new browser window, making this content slightly more difficult for your users to manage. Why not make it easier for everyone. While it is still easier to animate some effects in Flash, many animations can be AJAXified. Take a look at Alighten's SEO friendly banners for an example of how to avoid Flash content.

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